Should Indian movies be allowed to release alongside local movies?

Posted on Aug 7 2016 - 1:50am
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Should Indian movies be allowed to release alongside local movies? lyrics, OST title song mp3 download, cast, timings, drama review, written update (source: hipinpakistan)

Cinema’s revival has hailed as a milestone in Pakistan. When you walk into a cinema and see a couple of Pakistani movies listed on the screen, it is indeed a proud moment no matter which industry you’re from. So why are Bollywood movies always lined up for release at a prime time such as Eid alongside local movies? When the Indian government can restrict Pakistani movies being aired in India and limit the screens they’re allotted (like they did with Bin Roye) then why shouldn’t we? Isn’t it our responsibility to promote local art?

The funny thing is that Bollywood movies don’t always out-perform local ones. However, cinema owners probably think otherwise (that they will get more business if they give more screens to Indian movies) and that’s why they are continuing with this trend. We’ve seen in the past that the audience will pick a local movie over an Indian one if it’s actually a well-made movie; when Hrithik Roshan starrer Bang Bang was released alongside Na Maloom Afraad, the latter fared much better at the box office!

Sadly, even this Eid, Salman Khan starrer Sultan was given more preference over Blind Love – so the producers of the latter decided to push forth the release date – and Sawal 700 Crore Dollar Ka as well. So the Salman Khan starrer ended up doing tremendous business – earned 25 Crore in three weeks which made it the highest grossing Indian film ever in Pakistan! The irony of it all is that we should be giving our own movies this kind of preferential treatment.

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Read: Sawal 700 Crore Dollar Ka ready to battle it out with Sultan

There was a time when cinema owners never felt the need to screen Bollywood or Hollywood movies to make money and were able to sustain their businesses based purely on our own movies. However, when the military coup took place in the 80s, it introduced tough laws for film producers and added new tax rates which made it difficult for cinemas to survive. And now, big channels like ARY and GEO have taken the initiative to revive cinema once again, they’ve assisted in lifting strict regulations off production of films and also helped in reduction of taxes on cinemas; so now, in turn, cinema owners feel screening international films will be their saving grace and keep their businesses running.

While releasing an Indian movie alongside our own may have its pros as it will provide healthy competition, there are some major cons too. Is it always a good idea to do so or only sometimes? Shouldn’t there be special rules on specific occasions like Eid that only local films will be screened whether they are big projects or small?

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Read: Sultan becomes highest grossing Indian film in Pakistan

To make the debate a bit interesting, HIP decided to contact some of our favourite celebrities and asked them whether Indian movies should be allowed to release alongside our own or not?

Shaan – Actor/Director

Pakistani films are not being released in India and I think that is enough ground to at least give Pakistani films the big days here; I have always been an ardent speaker of equality amongst Pakistani and Indian content and we have to do it to support our local cinema.

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It is just like a cricket match; both are given an equal ground to play on, even the flags in the ground are on equal base flying at the same height. If we can control imported content on TV then why can’t films be given an equal foot hold? Now is the time to at least start the debate. Everybody thinks I’m anti-India but I’m not – I’m just pro Pakistan. I respect the Indians for being patriotic but they must respect Pakistanis for being patriotic as well.

We all must support and nurture our own industry and I think we must let the big days be Lollywood days. We have more to lose right now as the Indian industry is thriving and they don’t need Pakistani territory but we need our territory to grow and be strong and make hour mark in the world as Pakistani cinema is emerging and has so much to say. We need to unite for this cause; Karachi and Lahore must unite on every front as that is the key to our survival.

Shahzad Nasib – Movie/TV Producer

Indian movies releasing in Pakistan result in a healthy competition and provide ample of opportunity for our film industry to learn new techniques. It also encourages people to invest in the film industry because more screens are needed to exhibit these films.

And if by any chance, Indian film makers come to Pakistan to make movies then foreign exchange will also flow in and consequently create job opportunities and help our local industry to flourish.

On the other hand, Indian films can cause a setback because our movies have limited budgets as compared to Indian ones, hence, they end up lagging behind. Moreover, our audience connects more with Indian actors and films because they offer diverse set of topics. But I do feel a healthy competition is necessary and motivates us to produce better movies. Then it’s up to the audience to decide which films are the best.

Read: Pakistani cinema needs excitement: Nadeem Mandviwalla

Nina Kashif – General Manager Urdu 1

I believe in healthy competition; having Indian movies in our cinemas shouldn’t threaten us, in fact it should motivate us to make Pakistani movies even better production wise and story wise. When Indian film emphasized textBang Bangemphasized text was released, at the same time Na Maloom Afraad was in cinemas too, but Na Maloom Afraad did better business and was appreciated more so at the end of the day, it is quality cinema that matters and not whether it is Indian or Pakistani.

Wajahat Rauf – Director/Producer

I think there is no harm in exhibiting Indian movies here because firstly, it keeps cinemas alive. And secondly, people in Pakistan genuinely like Indian films so why deprive them of this? Also we will improve our films to compete with them.

The only thing I’m against is that when an Indian film is released with a Pakistani one, the Indian film gets 12 to 14 shows a day whereas our films get 4 to 5 shows which is wrong. Hence, some sort of regulation is needed. Priority should be given to our home grown films as I know for a fact that audiences love to watch their own on the big screen.

Jami – Director

It is very important that we compete with them; no matter what. [We should follow the] Olympics philosophy. All compete together, no matter what or how.

Farhat Ishtiaq – Writer

Indian movies should be released in Pakistan but not at the expense of Pakistani movies. I feel that since our cinema has just started to blossom, we must give more show times and screens to our own instead of the Indian movies. Just like Pakistani dramas, our cinema will also flourish InshaAllah…

Read: Vidya Balan swoons over Pakistani dramas

Irfan Malik – Senior Vice President ARY Films

I believe we should give certain leverage to Pakistani films over both Eids and other festive occasions as there is a guaranteed turnout in cinemas during these periods. At least for now we should let the Pakistani producer take advantage of that. Otherwise I feel it is quite okay to release films from India and Pakistan on the same date.

Last Eid ul Fitr, Wrong no, and Bin Roye had half the screen space (combined) against Bajrangi Bhaijaan(BB) and the combined business for both these films was almost equal to what BB made.

I also suggest that we do not release two Pakistani films on the same date for another year, unless we have approximately 200 screens because that will give respectable screen space to 2 to 3 simultaneous releases. I have nothing against Indian movies releasing in Pakistan as long as we are using that as a tool to develop our own domestic industry.

Nadeem Baig – Director

I am in favour of it but not on when it is on special occasion like Eid , I feel a Pakistani movie should get preference over a Indian one. But otherwise I do feel that we should compete; it is healthy and helps us improve our quality.

Sanam Mehdi – Freelance writer and executive producer at Dawn Films

Yes absolutely; they should be allowed because patriotism aside, we have to look at the business aspect of the things as well. It is due to Hollywood and Bollywood film releases that the cinema business is able to sustain itself. For example, if we make ten movies right now, our capacity is to give 2/3 commercial hits a year. Based on just these, how can the cinema business survive? Plus we should take it on a positive note; it motivates one to do better and work harder also I feel that if our movie is good then it will outshine, irrespective of its release alongside an Indian one.

Read: HIP in 2015: Jawani Phir Nahi Aani wins Best Film of The Year

Ehtesham Ansari – Stylist

I feel there is no harm, in fact I believe we should also release other types of cinema too along with Bollywood. Cinema is one of the major sources of entertainment which we have; the competition makes us work harder and make our product better. We are in the process of building our industry and with hard work, I am positive that we will produce successful movies like Lollywood once did.

Verdict

Instead of taking Indian movies releases as a threat, we should focus on our own movies and make them the best they can be which will ultimately gather more investments in our projects. And once the industry moves towards a boom, cinema owners will be able to sustain business purely and solely on Pakistani movies.

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Should Indian movies be allowed to release alongside local movies? was last modified: August 7th, 2016 by greendecker

This article was originally published on http://www.hipinpakistan.com/news/1150346