Did Safeguard just compare Dirtoo to Imran Khan? lyrics, OST title song mp3 download, cast, timings, drama review, written update (source: hipinpakistan)
The above situation sounds a bit too familiar? It did to many of us too and we’re left wondering if there is a limit to using satire in advertising? Also, if brands are allowed to be political and choose a side?
Safeguard’s latest Commander Safeguard video created a stir when it showed a dharna at Dirtoo Chowk.
Read: Imran Khan’s life in Pakistani drama titles
Now, we all know which political party loves to dharna their heart out and use ‘hashtags’. It would’ve been fine, if they’d stuck to the above references only and one could easily term it as satire and slip-streaming – an advertising strategy that uses current issues to make the brand more relatable and in-your-face.
We love it when Nando’s does that during the cricket season, but this entire clip from the soap brand’s latest campaign was too leading using dialogues like “Beeamari agayi hai!” and “sab karein follow mera Twitter handle”.
Moreover, in the video clip below, Dirtoo comes out of a ‘container’ to address the germs who are upset because he has lost to the Commander Safeguard yet again, but he asks them for a chance, while singing the popular cricket anthem Mauka Mauka, and eventually his followers agree. But not before throwing rotten eggs at Dirtoo and reducing him to tears.
Apart from poking fun at PTI’s leader, the ad used a news reporter who was plain annoying. Also, while this strategy could work well in a campaign targeted at adults, it seems needless in a cartoon series for children.
Do you think the ad was in good taste?
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This article was originally published on http://www.hipinpakistan.com/news/1150565