Aiman Khan’s fairness cream ad sparks unease

Posted on Oct 20 2016 - 1:50pm
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Aiman Khan's fairness cream ad sparks unease lyrics, OST title song mp3 download, cast, timings, drama review, written update (source: hipinpakistan)

In Pakistan, arguably, the ultimate compliment for a girl (or even a boy) is, “kitni gori hogayi ho!” No matter how hard we try to break this belief system; the gora-rung craze just won’t fade away. In a country where majority of the people are olive toned or tan skinned, fairness creams are promoted to attain the ultimate beauty standard. However, recently, fairness creams, especially their advertisments, have been receiving their fair share of criticism as people have learned to accept and love themselves for how they are.

Recently, Aiman Khan, became the face of a fairness product, Elmore whitening cream, and posted the ad on her Instagram account. As expected, people didn’t seem to share her excitement. Khan had to face criticism for endorsing a fairness cream in a time where people are tryin to get rid of the stigma attached to being ‘dark’.

The budding actress is currently receiving a lot of praise for her role in Mann Mayal, and has an Instagram following of 595,000 out of which majority of the audience consists of young and impressionable girls. Khan posted two photos of her advertisement with slogans, “It’s time to be fair to your skin!” and “Flaunt your fairness!”

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READ: Aiman Khan and Hamza Ali Abbasi steal the show in episode one of ‘Mann Mayal’

While talking to HIP exclusively, the budding star said,

“I believe the controversy is simply due the fact that people haven’t done research about this brand. Elmore is an international brand which is safe & effective and does not cause any harm to the skin.”

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“I believe that healthy skin is beautiful skin, regardless of its color & that is the message the fairness cream brand is conveying as well,” she explained. “People should be comfortable in their own skin, but at the same time it is imperative to take care of your skin. I also had my reservations when I was approached for this campaign but I discussed it with the brand.”

The narrative of fairness creams almost always revolves around the ‘fair girl’ getting the better job, love of her life, and all the happiness in the world. Advertisements like these often objectify women, laying more importance on their appearance, basically giving out the message that more fairer you are, the more happier you’ll be.

For Khan, the decision to choose between the lesser evil is difficult since she remains the face of the brand, but for a lot of her followers, it remains a topic mired in controversy.

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Aiman Khan’s fairness cream ad sparks unease was last modified: October 20th, 2016 by greendecker

This article was originally published on http://www.hipinpakistan.com/news/1149889