NEWSALERT: Reliance Entertainment launches BIGFLIX, India’s first multi-language HD movie platform, globally
Dubai, May 1, 2017: Anil D. Ambani led Reliance Entertainment’s pioneering movie platform, BIGFLIX, is now a global personal blockbuster for Indians in Dubai, Middle East and audiences across the world. Reliance Entertainment today announced the launch of BIGFLIX in a Nine-language, multilingual avatar for Middle East, India and global markets. With the re-launch, India’s first video-on-demand brand is back with a contemporary positioning and a bigger reach for the Indian content loving community.
The new BIGFLIX will have 2000 plus HD movies in Nine Indian languages to start with, including Hindi, Malayalam, Telugu, Tamil, Punjabi, Gujarati, Marathi, Bhojpuri and Bengali. The indigenously developed technology of BIGFLIX delivers a personalised theatre experience to users who can stream and download movies advertisement-free, on any Internet-connected device including personal computers, tablets, smartphones, smart TVs and game consoles.
Launching with an aggressive pricing of only AED 7.29 for the Middle-Eastern Region. The BigFlix App comes with an enhanced user experience and will have 1000 Malayalam Movies in the coming months. Available on BigFlix from today is the most-talked about franchise by Indian filmmaker S.S. Rajamouli’s Bahubali: The Beginning.
BIGFLIX technology provides a multi-screen experience to users who will be able to switch devices – smartphone to tablet to television and back – in the middle of a film. The same technology will also allow a clean and smooth film experience. The App comes with customizable formats, that adjusts automatically to the device format.
With 3.9 million registrations, BIGFLIX is already amongst the leading SVOD (Subscription Video On Demand) providers. It offers video content in categories such as feature films, short films, devotional, and movie trailers.
Mr. Amit Khanduja, CEO, Reliance Entertainment-Digital, said, “Globally the demand for video content has risen steeply, and the digital platform is witnessing a wider audience everywhere, including India. BIGFLIX will provide high quality video content from some of the biggest banners including Dharma, Disney, Viacom, Phantom, Telegu One and Rajshri, among others.” BIGFLIX will fill in the void created by the decline of the home video market by digitally delivering movies.
In its revamped avatar, BIGFLIX will also serve the latent demand of the Indian expatriates across the world. With its multi lingual library of 2000+ HD films, including latest films, BIGFLIX aims to put an end to piracy and poor quality film viewing.
BIGFLIX is one of the world’s largest SVOD providers with over 3.9 million registered users. Launching with an aggressive pricing of USD 2 (AED 7.29) for unlimited viewing per month, BIGFLIX is set to provide quality entertainment without breaking the bank across genres, languages and platforms.
About Reliance Entertainment
Reliance Group, led by Anil D. Ambani, is among India’s major business houses, with a leadership position in telecommunications, power, infrastructure, financial services, and media and entertainment. The Group has over 250 million customers, serving 1 in every 5 Indians and has over 8 million shareholders, amongst the largest in the world.
Reliance Entertainment is the media and entertainment arm of Reliance Group and is engaged in the creation and distribution of content across film, television, digital and gaming platforms.
Internationally, Reliance Entertainment has partnered since 2009 with iconic film producer and director, Steven Spielberg, in the formation of DreamWorks Studios, and thereafter, Amblin Partners.
This relationship has produced several highly successful films such as The Help, War Horse, Lincoln, The Hundred Foot Journey, The Girl on the Train, Office Christmas Party, A Dog’s Purpose and Ghost in the Shell.
Follow us on:
For Media Queries
Daljeet S Singh: [email protected] +919312014099
Rahul Singh: [email protected] +917982750535
Arunima Mishra: [email protected] 0544006074